- DATE: 9/04/2018 – 12/04/2018
- WHERE: Milano e Bologna
- CUSTOMER: Leclerc
- PARTECIPANTS: 20+
- DETAILS: The staff of Studio Esse was involved from 9 to 12 April in the organization and coordination of the Leclerc Management Group, a leading company in the large-scale retail sector in France, in order to create important synergies with the Italian market.The Group, which visited Milan and Bologna, was able to appreciate the products and the quality of Italian food, during visits and tastings organized ad hoc.
Particularly appreciated was the welcome given to them by the managers of the points of sale, the way products are displayed, customer profiling and innovative marketing.