2022 | Best Brands

Best Brands 2022

Best Brands Award

  • Date: 31 March 2022
  • Where: Studi Rai and Officine del Volo
  • Client: Serviceplan Group Italia
  • Participants: more than 150 guests in attendance among CEOs and Managers of the most important Companies operating in Italy and worldwide, and more than 400 participants connected online.


On the 31th March took place in Milan the 7th edition of Best Brands Award, the unmissable Awarding Night to celebrate the strongest Brands in Italy, according to the market research done by Serviceplan and Gfk.

This year the Awarding Night was a hybrid event: only the short lists attended physically at the Studi Rai and all the other guests participated in live streaming.

The Ceremony started with an amusing toast thanks to Kimbo and its new Sparkling Coffee drink, Official Best Drinks of the evening.

As always, Filippa Lagerback presented the winners of the different categories.

The winners are: Mulino Bianco as Best Product Brand, Müller as Best Growth Brand, Amazon as Best Sustainability Brand and Paypal as Best Phygital Brand.

This year the Innovation Award goes to We School, the EdTech startup realized to strengthen the teaching.

Special Guest, Serena Autieri who splendidly entertained the guests singing accompanied by the Master Enzo Campagnoli. 

As for the previous editions, also this year Atelier Esse has been entrusted to take care of every single detail of the event held at Officine del Volo: the welcome of the guests, the Welcome Cocktail that preceded the ceremony at Rai Studios and the following Dinner, accurately and impeccably served by the catering Caffè Scala.

To underline the new and original setting: thanks to the brightness of the Tree of Light and the magical sound of the harp, a perfect warm and fascinating atmosphere welcomed the Guests.

Once again, Atelier Esse surrounded itself with reliable professional suppliers.

From the catering to the technical service, from the photographers to the florist, from the set up service to the reception staff, everyone contributed to the success of the event and to confirming Atelier Esse as a partner of excellence.

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