- DATE: 28 October 2015
- WHERE: Studi Rai and Officine del Volo
- CUSTOMER: Serviceplan Italia
- PARTICIPANTS: over 300 participants including CEOs and managers of the most important multinationals operating in Italy. In the dining room several journalists of the most important national newspapers
- DETAILS: First Italian edition of the Best Brands award, now in its 14th edition in Germany and 2nd in China. The Award Best Product Brand 2015 in Italy, delivered by Giulio Malgara President Auditel, went to Coca – Cola , the most respected brand by Italian consumers.
They took turns on stage, under the leadership of Filippa Lagerback , Philippe Daverio , known art critic; Jörg Rheinboldt , CEO of Axel Springer Plug and Play, Former CEO and co-founder of eBay Germany; John Ghelardi , CEO of Serviceplan Italy; Silvio Siliprandi Gfk Eurisko; Fabrizio Piscopo AD Rai Advertising; Ivan Ranza , General Manager of System 24; Salvatore Sagone , Group Director of ADC.
At the end of the evening at the Officine del Volo, “risotto and bubbles” by Chef Davide Oldani, Ambassador Expo and sponsored by Berlucchi Franciacorta