When: March 27, 2025
Where: Rai Studios and Officine del Volo
Client: Serviceplan Group Italia
Participants: Over 450 guests, including CEOs and managers from the most important companies operating in Italy and worldwide.

Details:

At the RAI Studios in Via Mecenate, Milan, on March 27th, was celebrated the tenth edition of Best Brands Italia, the prestigious ranking that measures the strength of brands in various European markets. The initiative, which began in 2004 by NielsenIQ & GfK and Serviceplan Group, is sponsored in Italy by UPA and supported by Rai Pubblicità, 24 ORE System, IGPDecaux, ADC Group, and Community.

This year’s rankings awarded Kinder as Best Product Brand, recognizing the value of its products, Iliad as Best Growth Brand for its dynamic growth and innovative capabilities, Amazon as Best Service Brand and Best Future Brand for the excellence of its services and its ability to anticipate emerging trends.

The special ranking Best AIthentic Brand, dedicated to the brand that stood out in the era of Artificial Intelligence for its original and responsible use of technology, was awarded to Samsung, recognized for maintaining its authenticity while being aware of its social and environmental impact.

On the Best Brands stage, Dario Caiazzo presented the Innovation Award 2025 to Mirco Cerisola, Country Manager Italy of Too Good To Go, an Italian startup at the forefront of the circular economy and sustainability. The award was given by a jury composed of Best Brands partners and chaired by Teads.

The evening, masterfully hosted by Serena Autieri, welcomed over 400 managers and entrepreneurs and was enriched by the performance of Marta Del Grandi, an emerging musician with an authentic international artistic path. She was accompanied by Maestro Vito Gatto, composer, producer, and violinist.

The evening’s sponsors included the historic Mionetto winery, one of the most renowned internationally, which delighted guests with its distinctive sparkling wines, and Pasta Armando, which with three extraordinary show cooking demonstrations offered a dinner coherent with the brand’s sustainability principles.

As in previous editions, Atelier Esse took care of every detail of the event at Officine del Volo: from guest reception to floral arrangements, from lighting, to catering, from security to hostess service.

The top-tier catering was provided by Caffè Scala Banqueting, a trusted supplier of Atelier Esse for many years.

Once again, Atelier Esse received numerous compliments during the evening for its impeccable and refined organization.