When: 20th March 2024
Where: Rai Studios and Officine del Volo
Client: Serviceplan Group Italia
Participants: more than 450 guests among CEOs and Managers of the most important Companies operating in Italy and worldwide.

Details:

On 20th March, the ninth edition of the Best Brands Award took place.

This Award Ceremony has been based on researches done by GfK, world’s leading research company, with the support of 5,000 interviews and 15,000 evaluations.

This edition was hosted by Serena Autieri, the wonderful landlady, who presented the different categories winners.

In addition to the historical Best Product Brand, won this year by Coca-Cola, and the Best Growth Brand, won by Plenitude, 3 new categories were awarded: Best Service Brand, the best Brand in the service sector, won by Amazon, Best Momentum Brand, the Brand more capable of anticipating the challenges of the present and the future, won by Nike, and Best Generation Brand, the star of this ninth edition, which rewarded the Brands able to communicate effectively with all generations, won by Amazon.

The Innovation Award was delivered to Circularity, an Italian industrial symbiosis platform dedicated to the circular economy.

The evening Special Guest was Maestro Alessandro Quarta, an internationally renowned violinist and composer, who entertained the participants with a medley “400 years of music”, from Bach to Mickael Jackson.

Sponsor of this edition the historic Mionetto winery, one of the most representative on the international scene, which accompanied the evening with its unmistakable bubbles, and Pasta Armando, who delighted guests with three fantastic show cooking and offered a dinner with a rich menu based on the Pasta Armandos’s sustainability principles.

As for the previous editions, Atelier Esse was entrusted of taking care of every detail of the event held at Officine del Volo: from the guests’ welcome to the branded gadget, from the lighting to the floral arrangement with poppies and ears of wheat, which was a clear reference to the genuineness of Pasta Armando’s products.

The Welcome Cocktail, that preceded the ceremony at the Rai Studios and the subsequent Standing Dinner, was carefully and impeccably served by Caffè Scala Banqueting catering, a trusted supplier of Atelier Esse for many years.

Once again, Atelier Esse wanted to rely on the professionalism of trusted suppliers to ensure the event’s success, confirmed by the numerous compliments received throughout all the evening.