When<\/b>: March 27, 2025
\nWhere<\/b>: Rai Studios and Officine del Volo
\nClient<\/b>: Serviceplan Group Italia
\nParticipants<\/b>: Over 450 guests, including CEOs and managers from the most important companies operating in Italy and worldwide.<\/p>\n
<\/p>\n
Details:<\/b><\/p>\n
At the RAI Studios<\/b> in Via Mecenate, Milan, on March 27th, was celebrated the tenth edition<\/b> of Best Brands Italia<\/b>, the prestigious ranking that measures the strength of brands in various European markets. The initiative, which began in 2004 by NielsenIQ<\/b> & GfK<\/b> and Serviceplan Group<\/b>, is sponsored in Italy by UPA<\/b> and supported by Rai Pubblicit\u00e0, 24 ORE System, IGPDecaux, ADC Group, and Community<\/b>.<\/p>\n
This year’s rankings awarded Kinder<\/b> as Best Product Brand<\/b>, recognizing the value of its products, Iliad<\/b> as Best Growth Brand<\/b> for its dynamic growth and innovative capabilities, Amazon<\/b> as Best Service Brand<\/b> and Best Future Brand<\/b> for the excellence of its services and its ability to anticipate emerging trends.<\/p>\n
The special ranking Best AIthentic Brand<\/b>, dedicated to the brand that stood out in the era of Artificial Intelligence for its original and responsible use of technology, was awarded to Samsung<\/b>, recognized for maintaining its authenticity<\/b> while being aware<\/b> of its social and environmental impact.<\/p>\n
On the Best Brands stage, Dario Caiazzo<\/b> presented the Innovation Award 2025<\/b> to Mirco Cerisola<\/b>, Country Manager Italy of Too Good To Go<\/b>, an Italian startup at the forefront of the circular economy and sustainability. The award was given by a jury composed of Best Brands<\/b> partners and chaired by Teads<\/b>.<\/p>\n
The evening, masterfully hosted by Serena Autieri<\/b>, welcomed over 400 managers and entrepreneurs and was enriched by the performance of Marta Del Grandi<\/b>, an emerging musician with an authentic international artistic path. She was accompanied by Maestro Vito Gatto<\/b>, composer, producer, and violinist.<\/p>\n
The evening’s sponsors included the historic Mionetto<\/b> winery, one of the most renowned internationally, which delighted guests with its distinctive sparkling wines, and Pasta Armando<\/b>, which with three extraordinary show cooking demonstrations offered a dinner coherent with the brand’s sustainability principles.<\/p>\n
As in previous editions, Atelier Esse<\/b> took care of every detail of the event at Officine del Volo<\/b>: from guest reception to floral arrangements, from lighting, to catering, from security to hostess service.<\/p>\n
The top-tier catering was provided by Caff\u00e8 Scala Banqueting<\/b>, a trusted supplier of Atelier Esse for many years.<\/p>\n
Once again, Atelier Esse received numerous compliments during the evening for its impeccable and refined organization.<\/p>\n","protected":false},"excerpt":{"rendered":"
When: March 27, 2025 Where: Rai Studios and Officine del Volo Client: Serviceplan Group Italia Participants: Over 450 guests, including CEOs and managers from the most [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":7409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,9,27],"tags":[],"class_list":["post-7367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award-gala","category-eventi","category-foto"],"_links":{"self":[{"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/posts\/7367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/comments?post=7367"}],"version-history":[{"count":3,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/posts\/7367\/revisions"}],"predecessor-version":[{"id":7418,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/posts\/7367\/revisions\/7418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/media\/7409"}],"wp:attachment":[{"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/media?parent=7367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/categories?post=7367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/tags?post=7367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}