When<\/b>: 20th March 2024
\nWhere<\/b>: Rai Studios and Officine del Volo
\nClient<\/b>: Serviceplan Group Italia
\nParticipants<\/b>: more than 450 guests among CEOs and Managers of the most important Companies operating in Italy and worldwide.<\/p>\n
<\/p>\n
Details:<\/b><\/p>\n
On 20th March, the ninth edition of the Best Brands Award<\/b> took place.<\/p>\n
This Award Ceremony has been based on researches done by GfK, world’s leading research company, with the support of 5,000 interviews and 15,000 evaluations.<\/p>\n
<\/p>\n
This edition was hosted by Serena Autieri<\/b>, the wonderful landlady, who presented the different categories winners.<\/p>\n
In addition to the historical Best Product Brand<\/b>, won this year by Coca-Cola<\/b>, and the Best Growth Brand<\/b>, won by Plenitude<\/b>, 3 new categories were awarded: Best Service Brand<\/b>, the best Brand in the service sector, won by Amazon<\/b>, Best Momentum Brand<\/b>, the Brand more capable of anticipating the challenges of the present and the future, won by Nike<\/b>, and Best Generation Brand<\/b>, the star of this ninth edition, which rewarded the Brands able to communicate effectively with all generations, won by Amazon<\/b>.<\/p>\n
<\/p>\n
The Innovation Award<\/b> was delivered to Circularity<\/b>, an Italian industrial symbiosis platform dedicated to the circular economy<\/i>.<\/p>\n
<\/p>\n
The evening Special Guest <\/b>was Maestro Alessandro Quarta<\/b>, an internationally renowned violinist and composer, who entertained the participants with a medley “400 years of music”,<\/i> from Bach to Mickael Jackson.<\/p>\n
<\/p>\n
Sponsor of this edition the historic Mionetto winery<\/b>, one of the most representative on the international scene, which accompanied the evening with its unmistakable bubbles, and Pasta Armando<\/b>, who delighted guests with three fantastic show<\/i> cooking <\/i>and offered a dinner with a rich menu based on the Pasta Armandos’s sustainability principles.<\/p>\n
<\/p>\n
As for the previous editions, Atelier Esse <\/b>was entrusted of taking care of every detail of the event held at Officine del Volo: from the guests’ welcome<\/b> to the branded gadget<\/b>, from the lighting to the floral arrangement<\/b> with poppies and ears of wheat<\/b>, which was a clear reference to the genuineness of Pasta Armando’s products.<\/p>\n
<\/p>\n
The Welcome Cocktail,<\/b> that preceded the ceremony at the Rai Studios and the subsequent Standing Dinner<\/b>, was carefully and impeccably served by Caff\u00e8 Scala Banqueting catering<\/b>, a trusted supplier of Atelier Esse for many years.<\/p>\n
<\/p>\n
Once again, Atelier Esse wanted to rely on the professionalism of trusted suppliers to ensure the event’s success, confirmed by the numerous compliments received throughout all the evening.<\/p>\n","protected":false},"excerpt":{"rendered":"
When: 20th March 2024 Where: Rai Studios and Officine del Volo Client: Serviceplan Group Italia Participants: more than 450 guests among CEOs and Managers of the [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":7135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,43],"tags":[],"class_list":["post-7137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-gallery"],"_links":{"self":[{"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/posts\/7137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/comments?post=7137"}],"version-history":[{"count":2,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/posts\/7137\/revisions"}],"predecessor-version":[{"id":7141,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/posts\/7137\/revisions\/7141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/media\/7135"}],"wp:attachment":[{"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/media?parent=7137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/categories?post=7137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atelieresse.com\/en\/wp-json\/wp\/v2\/tags?post=7137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}